Mobile marketing is fast becoming a key element in every marketing departments armoury in winning and retaining customers. TSMS help Insurance company’s and providers to maximise the opportunities available to them by using mobile marketing as part of their communication mix.
To understand whether mobile marketing is important, first you should try and understand exactly how prevalent the adoption of mobiles and smartphones is. TSMS has collected together the following key facts which should make you realise exactly how important mobile marketing should be to your business:
- 93% of all households in the UK have and use mobiles (Source Ofcom)
- 1 in 8 households solely use mobile for ALL of their voice calls (Source Ofcom)
- 11% of UK households are ‘mobile only’ (Source Ofcom)
- Mobile penetration is at 120% of the available population (Source Ofcom)
- 46 Million mobile users in the UK (Aged 8+) (Source Ofcom)
- 40% of all voice calls are made by mobile (Source Ofcom)
- People send an average of 67 text (SMS) messages per month. (Source Ofcom)
- 8 Billion SMS sent per month in UK (source Mobile Data Association)
- 18 Million mobile users use the mobile internet on a monthly basis (Source Mobile Data Association)
- Of those - 12% of over 55’s use the mobile internet on a monthly basis (Source Nielsen Online)
- Smartphones account for >10+% of the UK market (Source MMetrics)
If you would like to understand how mobile marketing could benefit your business, please contact us.
